Subsplash

Event Registration

I designed an event registration system with support for payments, custom forms, ticketing, and more.

Eric AllenSenior UX Designer & Interim PM
My role on this project
5 Engineers • 1 Scrum Master • 1 PM • 1 UX (me)
Team composition and size
March 2021 – Present
Project timeline and duration
Sketch, Zeplin, Procreate
Design and development tools used

Problem

Church leaders typically rely on free tools like Google Forms and Eventbrite for event registration, but these solutions don't integrate with their Subsplash people database, payment systems, or bookkeeping tools.

We set out to give our customers a new Subsplash-native registration product to build out a new revenue stream and drive Subsplash Event adoption.

Research

I ran user interviews with church event organizers, analyzed competitor platforms, and gathered feedback from our support and customer success teams to identify key requirements.

We identified pain points in competing products like:

- complex administrative setup

- lack of customization options for questions, tickets, and payments

- ugly, outdated mobile UX

Design

Using prototypes, user flows, and high-fidelity mockups, I designed a simple event registration experience that delighted our customers and exceeded business goals in multiple areas.

  • Procreate

    Created initial sketches and wireframes to explore design ideas.

  • Sketch

    Designed high-fidelity mockups and interactive prototypes.

  • Zeplin

    Handed off detailed design specs and assets to the engineering team.

Solution

We built an MVP of event registration that began with basic support for free event registration. After our first release, we continually iterated to add more powerful features:

  • Registration modes

    Added a 'simple headcount' mode, and an 'everyone registers' mode for varying levels of complexity based on the event.

  • Paid events

    Added a payment checkout flow to collect payments during event registration.

  • Discounts & Ticket Types

    Added flexible pricing, discount codes, ticket types, and partial payments to give guests more ways to pay.

  • Analytics & Communication

    Added admin tools for viewing and managing event data, seeing who's paid, and who still owes.

Impact & Results

From the new Event Registration product, Subsplash has been able to create a robust and consistent new revenue stream.

  • $100M+ processed in first 4 years

    Significant revenue growth from event registration fees.

  • 35+ NPS score for Subsplash Events

    Users were extremely satisfied with the event registration system, leading to positive word-of-mouth and happy customers.

  • 300% Growth in Event Volume

    Intuitive UX led to a boom in Events product adoption and usage.