Subsplash
Event Registration
I designed an event registration system with support for payments, balances, customizable forms, ticket types, and more.
Senior UX Designer & Interim PM
Problem
Church leaders typically rely on free tools like Google Forms and Eventbrite for event registration, but these solutions don't integrate with their people database, payment systems, or bookkeeping tools.
Subsplash didn't offer event registration, forcing customers to use external tools that left their event data scattered across platforms and made payments difficult to track.
We set out to give our customers a better integrated registration system to build a new revenue stream and drive Subsplash Event adoption.
Research
To build a new event registration system the right way, we needed to understand the needs and pain points from these church event organizers.
To learn these pain points, I ran user interviews with church event organizers, analyzed competitor platforms, and gathered feedback from our support and customer success teams to identify key requirements.
We identified several pain points with existing solutions, including complex setup processes, lack of customization options, and poor mobile experiences.
Design tools
Using wireframes, prototypes, and user flows, I created a simple event registration experience that exceeded all our business goals and overwhelmingly delighted customers.
- Procreate
Created initial sketches and concept art to explore design ideas and iterate on visual elements quickly.
- Sketch
Designed high-fidelity mockups and interactive prototypes to visualize the user experience and gather feedback from stakeholders.
- Zeplin
Handed off detailed design specifications and assets to the development team, ensuring accurate implementation of the designs.
Solution
We built an MVP of event registration that supported free event registration first, but quickly and consistently added features like:
- Registration modes
Added a 'simple headcount' mode, and an 'everyone registers' mode for varying levels of complexity based on the event.
- Paid events
Added a payment checkout flow to collect payments during event registration.
- Discounts & Ticket Types
Added flexible pricing, discount codes, ticket types, and partial payments to give guests more ways to pay.
- Analytics & Communication
Added admin tools for viewing and managing event data, seeing who's paid, and who still owes.
Impact & Results
From the new Event Registration system, Subsplash has been able to create a new consistent revenue stream.
- 100M+ processed in first 4 years
Significant revenue growth from event registration fees.
- 35+ NPS score for Subsplash Events
Users were extremely satisfied with the event registration system, leading to positive word-of-mouth and happy customers.
- 300% Growth in Event Volume
Intuitive UX led to a boom in Events product adoption and usage.